Barry Orlando - Orlando Web Services

The Pain

Barry Orlando knew his web services business was in trouble when they lost a large customer to a competitor simply because the customer needed a more robust email platform—specifically, one that had IMAP capabilities. That deal cost him thousands of dollars and was the "last straw" that caused him to begin considering other email alternatives.

Barry admits that, in hindsight, there were other problems with their email as well. Internally, employees were frustrated by the time consumed by monitoring spam levels, manipulating and maneuvering through the UNIX system, and trying to get customers' domains off of the blacklists they had found their way onto. On a regular basis, employees were complaining about how their energy was being focused on email and not on the other areas of their jobs.

Externally, customers weren't happy with the limited features, increasing down-time, and difficult usability of the email system. When all of the servers ended up on a blacklist, things really got bad. Customers were leaving, and even worse, new customers weren't signing up—all because they needed better email.

The complaints were reaching Barry on regular basis and he worried about his ability to keep his customers happy. He knew they relied on his company and hated that he wasn't able to give them the email platform they needed. Email is only a small part of what Orlando Web Services offers, but it's a big reason for customers to go elsewhere and Barry knew that all too well. He was also aware that more and more of his time was being spent managing and monitoring email and less working with customers and promoting his business. He was drained and wanted a solution that would work for both him and his customers.

Email Relief

Just as Barry was about to invest in new servers, better anti-spam and anti-virus software, and some people to run it in-house, he came across Mailtrust. He was initially drawn to the web-based interface, how easy it was to maneuver around, and the overall usability. From an administrative perspective, he thought it was perfect: a control panel where accounts can be added/modified/deleted; the ability to give his IT people standard administrative access; and full functionality to resell the email to different domains. The feature that sealed the deal was private labeling, which would allow him to rebrand the email under his own company's brand.

While he didn't have to "sell" the decision to switch to Mailtrust to anyone else, Barry had a few doubts about outsourcing his email. He takes his customers very seriously and wanted to make sure he would be able to offer them a great solution and great service. Part of outsourcing any IT product is being able to let go of some of the control and trusting that another company can do it better than you can. Before he signed up all of his customers, he tested Mailtrust with his own domain, sent in some help tickets to Customer Care, saw his spam troubles disappear, and played around with the system. He was sold.

Unexpected Benefits

Since making the switch to Mailtrust, Barry has been able to focus on his customers and marketing his company. He no longer lays awake at night wondering if the servers are blacklisted or if the spam filters are working. He doesn't worry about his lack of ability to give his customers a value added service or what he's going to do if his competitors continue to take his customers. He now knows that he has all the tools he needs to be effective in the marketplace and to serve his customers in the way they deserve to be served.

"Mailtrust is the email hosting that every company needs, they just don't know it yet."